The securities firm is putting a force upon unique making up store such as mobile shops where the track was remodeled and joint stores with the cafe aiming at an individual client.

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The securities firm is putting a force upon unique making up store such as mobile shops where the track was remodeled and joint stores with the cafe aiming at an individual client.

In the metropolitan area, the kabu.com security of the Internet bond major is going it round "Movement sales office" that remodels the track. Various procedures of the establishment application of the bond account and the transfer request etc. of the stock certificate and the investment fund can be done in the store. The stock price board is set up by the interior with feeling of luxury "The sensorium lingua of the foreign trade salon of the department store" (this company).

"Branch shop. " in street lined with office buildings of the lunchtime and the event site of sports. The person in charge speaks with "I want to tie to the individual investor's win by facing business" (person in charge).

King of the business The Nomura Securities set up two joint stores with the Saint Marc cafe of the coffee shop chain in Kanagawa Prefecture Kamakurashi and Yokohamashi Tsurumiku. The information terminal from which economic news is seen is put on the cafe, and the Pulmonary regurgitation , saying that "The investment advisory is obtained over coffee".

Nikkei Stock Average that applied the post-bubble low (7054 yen) on March 10 is about 2800 yen advance lingua so far. However, individual investor's wide market participation is indispensable for the support of stiff rates. Individual investor's enclosure is an important difficulty for each bond company.

- Store of type of cafe establishing as an annex that The Nomura Securities develops in Kanagawa Prefecture Kamakurashi
http://www.asahi.com/business/update/0608/images/TKY200906080251.jpg

- Track of kabu.com security"Movement sales office"
http://www.asahi.com/business/update/0608/images/TKY200906080250.jpg

- Source
http://www.asahi.com/business/update/0608/TKY200906080247.html

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